Abbas Seyfollahi; Seyyed Nasrollah Sajjadi; Ebrahim Alidoust Ghahfarokhi
Abstract
The purpose of this study was to investigate the impact of Social Networks on Promotion of Perspolis FC's Special Value of Brand. The research society was currently fans of persepolis club in Tehran, and according to the Morgan Table, 384 people were selected as an example. The method of doing research ...
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The purpose of this study was to investigate the impact of Social Networks on Promotion of Perspolis FC's Special Value of Brand. The research society was currently fans of persepolis club in Tehran, and according to the Morgan Table, 384 people were selected as an example. The method of doing research was a type of tradition, and created a tool for the gathering of information of the question of the question which reached the approval of 12 of the sports management teachers, and received 0.86, which shows the Acceptable reliabilityof the question. The analysis of research data was done using the description and test of smirnov smirnov and practical analysis with the help of the SPSS SOFTWARE VERSION 16 and pls version 3 at means level 0.05 The results of research shows, social networks and its seven times have a positive impact in promotion of the special value of the persepolis club. According to the expansion of the level of using social media in the society of persepolis club must use this position to introduce their brand, creating loyalty and satisfaction among the audience.
Amin Reza Bakhshi Chenari; Mahmoud Goodarzi; Seyed Nasrollah Sajjadi; Majid Jalali Farahani
Abstract
The purpose of this study was to provide solutions to empower and promote sport diplomacy in foreign policy of the Islamic Republic of Iran. The whole research process included of two phases: the first phase of the research included qualitative research using grounded theory (Interview, studying articles, ...
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The purpose of this study was to provide solutions to empower and promote sport diplomacy in foreign policy of the Islamic Republic of Iran. The whole research process included of two phases: the first phase of the research included qualitative research using grounded theory (Interview, studying articles, books, and documents), the second phase of the research included quantitative research using descriptive-analytic (Delphi and AHP). After the end of the first phase of the study, 12 variables were identified. The results of the research showed that some key strategies in empowering and promoting sport diplomacy in foreign policy of Islamic Republic of Iran from the viewpoints of elites are as follow: to review and revise the executive regulations of sports institutions (Ministry of Sports, National Olympic Committee, etc. ), to organize coordination meetings between the ministry of sports and ministry of foreign affairs as the main owners of sport diplomacy, to train political-sports leaders of the country with the principles of international interactions in international level, to implement a comprehensive program for expanding and promoting sport diplomacy, to define and clarify the concept of sport diplomacy for state organizations active in public diplomacy
Reza Shahbazi; Javad Mostafaei Kiwi; Ruhollah Daei; Seyyed Nasrollah Sajjadi
Abstract
The Considering the importance of sport on individual and social aspects of human beings and its effect on life expectancy of people through public health, this study aimed to investigate the role of the mass media on sport development from the students of University of Tehran point of view. The ...
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The Considering the importance of sport on individual and social aspects of human beings and its effect on life expectancy of people through public health, this study aimed to investigate the role of the mass media on sport development from the students of University of Tehran point of view. The study populationincluded the students of University of Tehran. The statistical sample was determined by using Morgan and kerjcie Table (384 persons were randomly selected). This research was a descriptive survey. To gather data, a questionnaire (Sadeghian et al (2014)) with reliability of 0/84 was used. After distributing, 333 questionnaires were evaluated and analyzed by the researcher. For Data analysis, statistical methods (Kolmogorov-Smirnov test and one-sample T-test) by using the spss software at significance level of α =0/05 was utilized. The results showed that the role of the media in informing students about sport for all of the benefits of good physical and mental benefits was poor. The information about the media in the appropriate locations and media education programs about sport was desirable. Therefore,it is suggested that appropriate practices to be done so that students participate in sports and sports for all programs for convenient access and better students preparation